01
Personal AI setup
Your team gets its own AI adviser — one that already knows your SOPs, your customers and your rates, so nobody has to explain the business to it twice.
What Personal AI setup does for you →Five AI products and three build services, for the people who move freight: win the customer, run the operation, see the disruption coming. Built by a team that knows logistics from the inside.
The premise
A logistics day is a hundred small calls. Which lane to quote. Which dock to clear first. Whose SLA is about to break. Which customer to ring before they ring you. Summerhill builds the AI that sharpens those calls — sourced, explainable, and defensible in front of your customer.
Build services
What we can build for you.
When the tool you need does not exist yet. We build it around your operation — not the other way round.
02
Agentic AI workflows
The repeat jobs start running themselves — the daily report, the follow-up nobody chased, the reconciliation you rebuild every Monday. It works inside the systems and inboxes you already use.
What Agentic AI workflows does for you →03
Website building
Sites built end to end — strategy, design, build, launch. This one is the bar we hold ourselves to.
What Website building does for you →The products
Five ready-to-use AI tools that make your job easier.
Built across the journey — win the customer, run the operation, see the disruption coming. Each does one job, and does it properly.
01 · Persona Gen
Persona Gen
Know the buyer before the first call.
Before you walk into a shipper, know who you are walking in to. Give it the company's website and it comes back with the two or three people who actually sign — what they are measured on, what they will push back on, and what moves them. Every line shows where it came from.
It will not flatter you. A claim standing on one source is marked weaker than a claim standing on two different kinds of source, and that grading is done by rule — the AI never marks its own homework. Where the evidence is thin, it says so instead of inventing something that sounds good.
- 1You point it at the company
Paste the prospect's website and say how many buyers you want back — one, two or three.
- 2It does the homework
It reads their own pages, then what their customers say about them on G2, Capterra and Trustpilot, and their LinkedIn — the reading you would do yourself if you had the afternoon.
- 3You get a brief you can take into the room
Each buyer comes with their priorities, their objections and the triggers that make them move — and every claim shows the page it came from, so you can check it before you put it in a proposal.
- Reads their site, their reviews and their LinkedIn — not a database of stale contacts
- Every claim graded on how much evidence actually stands behind it
- Two or three buyers, ranked by who matters most
- No login, nothing stored — paste a URL, get the brief
02 · ZUPA
ZUPA
On-brand posts, without the agency.
Type the rough thought — a new lane, a warehouse going live, a client win — and it comes back as finished posts in your company's own voice, ready to go out on LinkedIn the same morning.
The score is not the AI's opinion of itself. The post is written by AI and then marked against fixed checks — including a penalty for sounding like AI wrote it. If it reads generic, it does not pass.
- 1It learns how you sound
Give it your website. It picks up your voice, your colours and your logo — and who it is you are actually talking to.
- 2It works out the angle
For each post it decides what will actually land — the proof, the client name, the number, the urgency — based on your credibility and who is reading, then writes three versions to choose from.
- 3It marks the draft before you post
Every draft comes back with a score out of 100 for how much it sounds like you, and a plain-English reason for the mark.
- 15+ ways to make a point land — picked by rule, not by the AI's mood
- LinkedIn · X · Instagram · Facebook, with up to three versions each
- A score out of 100 for how much it sounds like you — before anything goes out
- Images and carousels, drawn in your own brand colours
03 · Leads2Reach
Leads2Reach
Discover, research, reach, track.
The pipeline, minding itself. It finds the shippers worth calling, watches them for the moment they are ready to move — a new plant, a funding round, a new supply-chain hire — drafts the approach, and tells you every morning who has gone quiet on you.
It drafts the outreach; it does not send it. You send it yourself, and marking it sent logs the activity. Nothing leaves in your name that you have not read first.
- 1You build the list
Add the accounts you already know, or describe the segment — the geography, the size, the revenue band — and it goes and finds them for you.
- 2It watches for the moment
It keeps re-checking each account for the thing that makes them buy — an expansion, a funding round, a new supply-chain hire, a leadership change, a new partnership — and flags what is new.
- 3It writes the approach, and the day's list
Ask for an email, a LinkedIn note or a call script and it writes one off that company's own news, not a template. The dashboard tells you who is due a follow-up, and who has gone silent.
- Nine stages, from first prospect through to converted
- It re-checks your accounts on a schedule — and it is capped, so it never floods you
- Outreach written off the company's own recent news, not a template
- An action centre: who is due today, and who has gone silent
04 · Hatu
Hatu
Ask your operation anything.
The number, without raising a ticket. Point it at your warehouse system and ask the way you would ask a colleague — which client breached SLA last month, which dock ran over TAT — and the figure comes back in seconds, with the working shown.
It never guesses a number. Every figure it gives you is pulled live from your own data, and it shows you exactly how it got there — so when a client challenges the number in a review meeting, you can prove it on the spot. If the answer is not in your data, it says so rather than inventing one.
- 1You point it at your data
Connect your warehouse system, or just upload the spreadsheets you already keep. It reads every column, tells you what it thinks each one means, and you confirm that once.
- 2You ask in plain English
“Which client breached SLA in March?” “What did the Gurgaon site cost us per order?” No report request, no queue, no waiting on IT to get back to you.
- 3You get the number, and the working
A figure and a chart — with the working set out underneath, so you can check it before you send it on to the client.
- Ask it the way you would ask a colleague — and it shows its working
- A one-off lookup, or the whole trend — is dwell time getting worse, or is it just Mondays
- Reads across your orders, dispatches and SLAs together — not one report at a time
- Running on a real customer's live warehouse data today
05 · Portwatch
Portwatch
See the disruption before it costs you.
Pick the ports and airports you actually move through, and twice a day it emails you what has changed — every line carrying the advisory it came from, not a rumour off a group chat.
Every line in the report has to carry a source and a date, and anyone can open the sources page and check every one of them. It tells you only what it can point at — which means you can forward it straight to a customer without checking it yourself first.
- 1You pick your ports
Choose the seaports and airports you actually move through across the Gulf — or name your own — and give it an email address. There is no password to remember; your email is your login.
- 2It watches them for you
Every cycle it checks each facility against live public sources — carrier advisories, official port notices — and works out what has moved since it last wrote to you.
- 3You get what changed
Status and booking position for each of your facilities, which carriers are hit, whether the Strait of Hormuz is blocked — and a panel showing only what is new since your last mail.
- Twice daily, at 09:00 and 18:00 Gulf time
- Seaports and airports across the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman — or name your own
- Every status carries its source and its date; a public page proves each one
- A 'since your last email' panel — you read only what changed
Talk to us
Let's build it.
Start with any of the tools today. Or tell us the job you cannot get done — the report nobody has time to pull, the follow-up that keeps slipping, the number a client keeps asking for — and we will build it around how you already run.
Start a conversation →