Persona Gen

What it does

Before you walk into a shipper, know who you are walking in to. Give it the company's website and it comes back with the two or three people who actually sign — what they are measured on, what they will push back on, and what moves them. Every line shows where it came from.

How you use it

1. 1You point it at the company

   Paste the prospect's website and say how many buyers you want back — one, two or three.

2. 2It does the homework

   It reads their own pages, then what their customers say about them on G2, Capterra and Trustpilot, and their LinkedIn — the reading you would do yourself if you had the afternoon.

3. 3You get a brief you can take into the room

   Each buyer comes with their priorities, their objections and the triggers that make them move — and every claim shows the page it came from, so you can check it before you put it in a proposal.

How it works

It will not flatter you. A claim standing on one source is marked weaker than a claim standing on two different kinds of source, and that grading is done by rule — the AI never marks its own homework. Where the evidence is thin, it says so instead of inventing something that sounds good.

Capabilities

• Reads their site, their reviews and their LinkedIn — not a database of stale contacts
• Every claim graded on how much evidence actually stands behind it
• Two or three buyers, ranked by who matters most
• No login, nothing stored — paste a URL, get the brief