Persona Gen

01 · What it does

Before you walk into a shipper, know who you are walking in to. Give it the company's website and it comes back with the two or three people who actually sign — what they are measured on, what they will push back on, and what moves them. Every line shows where it came from.

• Reads their site, their reviews and their LinkedIn — not a database of stale contacts
• Every claim graded on how much evidence actually stands behind it
• Two or three buyers, ranked by who matters most
• No login, nothing stored — paste a URL, get the brief

02 · How you use it

1. 1You point it at the company

   Paste the prospect's website and say how many buyers you want back — one, two or three.

2. 2It does the homework

   It reads their own pages, then what their customers say about them on G2, Capterra and Trustpilot, and their LinkedIn — the reading you would do yourself if you had the afternoon.

3. 3You get a brief you can take into the room

   Each buyer comes with their priorities, their objections and the triggers that make them move — and every claim shows the page it came from, so you can check it before you put it in a proposal.

03 · How it actually works

It will not flatter you. A claim standing on one source is marked weaker than a claim standing on two different kinds of source, and that grading is done by rule — the AI never marks its own homework. Where the evidence is thin, it says so instead of inventing something that sounds good.