ZUPA

01 · What it does

Type the rough thought — a new lane, a warehouse going live, a client win — and it comes back as finished posts in your company's own voice, ready to go out on LinkedIn the same morning.

• 15+ ways to make a point land — picked by rule, not by the AI's mood
• LinkedIn · X · Instagram · Facebook, with up to three versions each
• A score out of 100 for how much it sounds like you — before anything goes out
• Images and carousels, drawn in your own brand colours

02 · How you use it

1. 1It learns how you sound

   Give it your website. It picks up your voice, your colours and your logo — and who it is you are actually talking to.

2. 2It works out the angle

   For each post it decides what will actually land — the proof, the client name, the number, the urgency — based on your credibility and who is reading, then writes three versions to choose from.

3. 3It marks the draft before you post

   Every draft comes back with a score out of 100 for how much it sounds like you, and a plain-English reason for the mark.

03 · How it actually works

The score is not the AI's opinion of itself. The post is written by AI and then marked against fixed checks — including a penalty for sounding like AI wrote it. If it reads generic, it does not pass.