ZUPA

What it does

Type the rough thought — a new lane, a warehouse going live, a client win — and it comes back as finished posts in your company's own voice, ready to go out on LinkedIn the same morning.

How you use it

1. 1It learns how you sound

   Give it your website. It picks up your voice, your colours and your logo — and who it is you are actually talking to.

2. 2It works out the angle

   For each post it decides what will actually land — the proof, the client name, the number, the urgency — based on your credibility and who is reading, then writes three versions to choose from.

3. 3It marks the draft before you post

   Every draft comes back with a score out of 100 for how much it sounds like you, and a plain-English reason for the mark.

How it works

The score is not the AI's opinion of itself. The post is written by AI and then marked against fixed checks — including a penalty for sounding like AI wrote it. If it reads generic, it does not pass.

Capabilities

• 15+ ways to make a point land — picked by rule, not by the AI's mood
• LinkedIn · X · Instagram · Facebook, with up to three versions each
• A score out of 100 for how much it sounds like you — before anything goes out
• Images and carousels, drawn in your own brand colours